7b

Was it appropriate that this dispute go public? Who should cover the news of
large media organizations?
Every big organization or company needs a PR person to handle issues. If you have a large company, or any company there will be issues. It is just how it is. However, for established companies, put a PR person on the payroll, and that will save a lot of headache. In situations such as these, it is going to go public no matter what you do, but that is why there needs to be someone there to professionally make statements on behalf of the company. In this case, since it directly deals with the newspaper, there are going to be other newspapers amd media outlets jump quickly on this since indeed they are in direct competition. The Tribune really needs to be the arrow in this situation and not the target, making sure they are the first to cover their own story.